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Welcome to our web site and the initiative to improve health care and public health through enhanced scale-up and spread of effective health programs. This website was established in conjunction with the July 2010 Conference to Advance the State of the Science and Practice on Scale-up and Spread of Effective Health Programs, an event funded by the Agency for Health Care Research and Quality, Commonwealth Fund, US Department of Veterans Affairs, Donaghue Foundation and John A. Hartford Foundation. The initiative seeks to envision – and trigger – a new era of rapid and broad scale up of effective practices in health care and public health, to achieve improvements in health and quality of life through more rapid diffusion and uptake of effective, innovative practices.

This site contains materials from the conference and additional resources useful in research, policy and practice activities to enhance scale-up and spread.

The website and blog are accompanied by an email discussion list. To join the list, please send an e-mail message to LISTSERV@WWW.LISTSERV.VA.GOV with the command SUBSCRIBE SCALE-UP-SPREAD-DISC-L as the body of the message. Leave the subject line of your message blank, and delete any email “signature” or other text inserted into the message. If you encounter any difficulty please contact Deborah Jenkins (Deborah.Jenkins@va.gov).


Tuesday, July 6, 2010

A Great Opening Evening (Day One)

We were very privileged this evening to hear from Dr. Huggy Rao (Stanford; author of Market Rebels) and Dr. Nancy Dixon (George Washington; author of Common Knowledge) to set the scene for this conference.

Nancy took us behind the scenes of the US Army's powerful systems for knowledge management, and Huggy shared with us a series of stories from the US and abroad (including memorable examples from the subway system in New Delhi and 7-11 stores in Japan) , which highlighted ways that behaviors and beliefs interact in order to stimulate change and adoption. Both Nancy and Huggy emphasized the power of "pull" strategies for letting the empowered customer or adopter drive change, and both cautioned against pushing out too much information and creating more of a "cognitive load" on already burdened recipients of information.

As hoped, the conversation was stimulating and disrupted our normal patterns of thinking.

Huggy and Nancy have set a lovely tone for the meeting. We now look forward to tapping into all of the collected knowledge held by the conference's diverse group of attendees. Tune into tomorrow as we really begin to roll up our sleeves...

Joe McCannon

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