A Great Opening Evening (Day One)

We were very privileged this evening to hear from Dr. Huggy Rao (Stanford; author of Market Rebels) and Dr. Nancy Dixon (George Washington; author of Common Knowledge) to set the scene for this conference.

Nancy took us behind the scenes of the US Army's powerful systems for knowledge management, and Huggy shared with us a series of stories from the US and abroad (including memorable examples from the subway system in New Delhi and 7-11 stores in Japan) , which highlighted ways that behaviors and beliefs interact in order to stimulate change and adoption. Both Nancy and Huggy emphasized the power of "pull" strategies for letting the empowered customer or adopter drive change, and both cautioned against pushing out too much information and creating more of a "cognitive load" on already burdened recipients of information.

As hoped, the conversation was stimulating and disrupted our normal patterns of thinking.

Huggy and Nancy have set a lovely tone for the meeting. We now look forward to tapping into all of the collected knowledge held by the conference's diverse group of attendees. Tune into tomorrow as we really begin to roll up our sleeves...

Joe McCannon

Hash Tag/Your Feedback

Several have asked about a Twitter hash tag for this week's meeting...I've just used #susconf (for scale-up and spread conference) and would invite others to do the same.

Also, several individuals have asked if they can offer updates to the conference documents posted here in the right hand column. Again, we would welcome that. And while all of the documents prepared for this conference can be viewed as works-in-progress (insofar as we'd like to add to continually deepen our learning based on your expertise) we'd especially like to invite your feedback on the bibliography and the database of projects and organizations working on scale-up and spread. Each of these documents offers the name and contact info for someone you can email directly to offer suggestions and additions.

Thanks!

Joe McCannon

Introductory WebEx Recording (Starts at 18-minute Mark) and Preparatory Activity

For those who were unable to attend Friday's introductory WebEx session for the conference, you can tune in here for a recording:
https://ihi.webex.com/ihi/lsr.php?AT=pb&SP=TC&rID=52907387&rKey=1a70e3cdc92c7c8d&act=pb
You might need to take two minutes to download the WebEx player (instructions will pop up) if you have not done so already. Please note that you should fast forward to the 18-minute mark as that is when the formal call begins (otherwise you will just hear patches of conversation and long silences as we readied for the session).
For those who are attending the meeting, please let us know if you have any questions and please try to carry out the core preparatory tasks we outline in the WebEx: Reading the commissioned papers, including the "meeting framing" paper; completing the preparatory worksheet; and scanning the case studies.
For those unable to attend, you should still find the WebEx call informational and, again, we hope you'll continue to tune into this site before, during and after the meeting.
Please feel free to reach out to me with any questions (jmccannon@ihi.org).
Thanks.
Joe McCannon

June 25 Introductory Call

Once again, we’re very excited for our upcoming Conference to Advance the State of the Science and Practice on Scale-up and Spread of Effective Health Programs. The meeting is shaping up very well, and the attendee list is outstanding. We’re really looking forward to seeing those who can join us. This is a reminder – for attendees and non-attendees alike - of the WebEx session we are planning from 11:30am-12:30pm eastern US time on June 25th. This will introduce the meeting in more detail, describe its agenda and link you to materials and resources we’ve collected in advance. This session will also explain the brief assignments we have for you in advance of the meeting, which we hope will make the meeting itself much more enjoyable and effective.

Full connection information is as follows:

Topic: Scale-Up Conference Pre-Meeting Call
Date: Friday, June 25, 2010
Time: 11:30 am, Eastern Daylight Time (New York, GMT-04:00)
Session number: 354 202 488

Web link: Go to https://ihi.webex.com/trainingcenter - the meeting link will be there (if for any reason you have trouble finding the link to the session, you can use the search function underneath the “Live Sessions” title and type in “Scale-Up Conference”).

Call-in toll-free number (US/Canada):1-866-469-3239
Call-in toll number (US/Canada):1-650-429-3300
Global call-in numbers: https://ihi.webex.com/ihi/globalcallin.php?serviceType=TC&ED=135696222&tollFree=1

We very much hope you can be with us.

Joe McCannon