Post-conference WebEx Recording

If you were not able to join the Scale Up Post-conference WebEx session yesterday, please feel free to listen to the recording of the call here: https://ihi.webex.com/ihi/lsr.php?AT=pb&SP=TC&rID=53361357&rKey=eabf0e46b42850fd&act=pb. When you click on the link, you may be directed to download the WebEx player. Please follow the instructions when prompted. The session is approximately an hour and fifteen minutes long. Please fast forward to 00:04:45, which is when the formal session begins. If you have any questions about the session, or the conference in general, please email Joe McCannon at jmccannon@ihi.org or myself, at ldegennaro@ihi.org.

 

Thank you,

 

Lindsay DeGennaro

Dissemination & Implementation in Health Listserv

Below is information about the Dissemination & Implementation in Health Listserv, a monthly distribution of information on late-breaking research, practice, and policy activities in the broad area of dissemination and implementation in health care and public health, including publications, reports, conferences, meetings, program announcements, funding opportunities, and other various proceedings.

The listserv is purposely broad in membership and scope, and encompasses the areas relevant to dissemination and implementation in health care and public health, including: scale-up/spread, capacity building, knowledge translation, quality improvement, research-to-practice, diffusion, knowledge transfer and exchange, adoption, complex interventions, implementation strategies, action research, translational research, and other related terms and sub-disciplines. If you are interested in joining this listserv, send an email to listserv@listserv.uab.edu with the body of the message stating: Subscribe D-I-Health your name. You should receive a message from the listserv with instructions for how to complete your subscription. Archives for the listserv can be found at http://listserv.uab.edu/D-I-Health.html. Postings are also available on the Center for Health Dissemination and Implementation Research website (www.research-practice.org). Please feel free to circulate this information to interested colleagues.


We hope that this is one of many ways that we can continue to communicate with one another and grow this exciting field.


Please contact me with any questions, comments, or suggestions.


Wynne Norton
wynne.norton@gmail.com

A Few Brief Thoughts on Day Three

First and foremost, I'd like to thank everyone who participated in the scale-up/spread conference during the past few days, including planning committee members, funding agencies, working group leaders, paper authors, recorders, logistics coordinators, and the impressive, diverse, and wonderful group of attendees. 

Second, I want to highlight three sample ideas that I think resonated with group members, as they were reflected in several of the recommendation statements provided during the report-out sessions toward the end of today:

1. We need to create a mechanism for sharing the rich set of stories that we have on scale-up/spread, which would include descriptions of both our successes and our failures. 

2. We need to re-conceptualize traditional forms of measurement and monitoring, from a perspective that is predominantly project-specific or time-limited to one that views data as a continuous, ongoing opportunity to learn about what is working, what isn't working, and what can still be improved.

3. We need to take advantage of the opportunity to describe, assess and/or test different strategies (or combination of strategies) of scale-up/spread as they occur in everyday settings where "pull" activity is already in place. Researchers should be embedded in such projects to help grow an evidence-base in scale-up/spread methodology. 

Finally, I would like to reiterate the fact that we really view this meeting as the beginning of a series of activities, collaborations, and products that will occur over the weeks, months, and years to come. We look forward to your suggestions, input, and contributions as we work collectively to advance this exciting field.

Wynne Norton 

Six Interesting Ideas from Day Two

After a review of the conference's helpful commissioned papers on scale-up and spread in health care, public health and international health settings, the meeting turned to a visioning exercise where work groups tried to (a) imagine the attributes of a better system for spreading effective practice, and (b) identify "gaps" or areas for improvement. Though I didn't have the benefit of being in all groups at all times, here are some common themes and great ideas to emerge in the conversation:

1. We need to redesign incentives (e.g., payment, recognition, career advancement) for innovators and researchers that drive them to scale-up and deepen their skills in implementation and spread.

2. There is work to be done on raising awareness about the importance of change management and scale up that has to occur simultaneous to actual change management efforts (i.e., we need to create a ready substrate of the "interested, willing and capable").

3. There is an important distinction to be made between efforts to scale up a particular practice and multi-disciplinary efforts to improve health for large populations (i.e., differences in the motivations, interventions and mechanisms for these different types of change).

4. There is chronic underuse and under-testing of innovative practices, technologies and methods, particularly from other fields, and there is a need for "facilitated evolution" in order to accelerate learning and adoption -- creating networks of distributed innovation among all actors in a given system, region or population.

5. We need to create some kind of shared system for setting health care and public health priorities, based upon some calculus (acuity, volume, etc.).

6. We new forms of evaluation that yield learning during the scale-up process, as well as reliable studies of project performance at the conclusion of a given effort.

Over dinner, we also heard from Anne-Marie Audet, Rashad Massoud, Russ Glasgow and Chris Goeschel, offering perspective on ongoing efforts at to spread effective practices inside and outside of the US. Their stories and outcomes - which we'll include in the conference notes - were very compelling, demonstrating innovative models of spread and breakthroughs in mobilizing energy and activity at the front lines of care. Once again, we'll benefit from these stories and insights as we re-engage tomorrow.

Joe McCannon

A Great Opening Evening (Day One)

We were very privileged this evening to hear from Dr. Huggy Rao (Stanford; author of Market Rebels) and Dr. Nancy Dixon (George Washington; author of Common Knowledge) to set the scene for this conference.

Nancy took us behind the scenes of the US Army's powerful systems for knowledge management, and Huggy shared with us a series of stories from the US and abroad (including memorable examples from the subway system in New Delhi and 7-11 stores in Japan) , which highlighted ways that behaviors and beliefs interact in order to stimulate change and adoption. Both Nancy and Huggy emphasized the power of "pull" strategies for letting the empowered customer or adopter drive change, and both cautioned against pushing out too much information and creating more of a "cognitive load" on already burdened recipients of information.

As hoped, the conversation was stimulating and disrupted our normal patterns of thinking.

Huggy and Nancy have set a lovely tone for the meeting. We now look forward to tapping into all of the collected knowledge held by the conference's diverse group of attendees. Tune into tomorrow as we really begin to roll up our sleeves...

Joe McCannon

Hash Tag/Your Feedback

Several have asked about a Twitter hash tag for this week's meeting...I've just used #susconf (for scale-up and spread conference) and would invite others to do the same.

Also, several individuals have asked if they can offer updates to the conference documents posted here in the right hand column. Again, we would welcome that. And while all of the documents prepared for this conference can be viewed as works-in-progress (insofar as we'd like to add to continually deepen our learning based on your expertise) we'd especially like to invite your feedback on the bibliography and the database of projects and organizations working on scale-up and spread. Each of these documents offers the name and contact info for someone you can email directly to offer suggestions and additions.

Thanks!

Joe McCannon